At Morocco Today Tours, our foundation is built upon a steadfast commitment to authentic travel, a deep respect for Moroccan culture, and a passion for connecting travellers with the true soul of Morocco. Founded by Zaid Boutachtouin, a proud Moroccan with roots in the country's rich Berber heritage, our work is driven by a belief that travel should be transformative. From meticulously crafted itineraries to warm, personalised service, we spare no effort in delivering journeys that go beyond sightseeing and into the heart of Moroccan life.
Our vision goes beyond facilitating travel — it is about transforming the way the world experiences Morocco. We aspire to be the most trusted gateway to this extraordinary country, championing sustainable tourism, supporting local Berber communities, and creating meaningful connections between travellers and the places they visit. With a forward-thinking approach, we continuously seek new ways to share Morocco's magic while leaving a positive impact on the people and communities we work with.
Client Satisfaction
Destinations
Tours and Activities
Customer Support
2010
Morocco Today Tours is founded by Zaid Boutachtouin with a vision to share the real Morocco with the world — driven by a passion for his homeland and a commitment to creating genuinely unforgettable experiences.
2015
Morocco Today Tours grows significantly, expanding its portfolio of desert, mountain, and cultural tours. Zaid deepens relationships with local Berber communities, artisans, and guides to offer travellers an increasingly authentic experience.
2024
Morocco Today Tours marks over a decade of sharing Morocco with travellers from around the world. With hundreds of happy clients and a growing reputation for authentic, responsible tourism, Zaid and the team continue to push the boundaries of what a Moroccan journey can be.
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Our tour with Morocco Today Tours was truly one of the most memorable experiences of our lives. Zaid and his team took care of every single detail — the desert camp, the guides, the food. We felt completely at home in Morocco.
Five stars without question. Morocco Today Tours gave us an extraordinary journey through a country we knew nothing about. The local knowledge, the warmth of the team, and the sheer beauty of every destination left us speechless. We will be back!
