The Ancient Wellness Traditions of Morocco
Long before the word “wellness” became a travel industry buzzword, Morocco was offering its people — and its visitors — some of the most profound experiences of rest, healing, and renewal available anywhere in the world. At Morocco Today Tours, we have always believed that travelling well means slowing down, and Morocco gives you every reason to do exactly that.
- The Hammam Ritual: The hammam is at the heart of Moroccan social and spiritual life. These traditional steam baths — found in every medina from Marrakech to Fez to Chefchaouen — are places of deep cleansing, relaxation, and community. Morocco Today Tours takes guests to authentic neighbourhood hammams rather than tourist-oriented spas, where they experience the full traditional ritual: the kessa (exfoliating scrub with a rough mitt), the black beldi soap made from olive oil and eucalyptus, and the long, quiet soak that leaves the skin soft and the mind clear.
- Argan Oil Treatments: Morocco is the only country in the world where the argan tree grows, and its golden oil has been used by Berber women for centuries as a treatment for skin, hair, and nails. Morocco Today Tours visits women’s cooperatives in the Souss Valley where guests can see the oil being made by hand and purchase it directly from the producers — supporting local communities while taking home one of Morocco’s greatest gifts.
- Mountain Retreats in the High Atlas: The air of the High Atlas Mountains is extraordinary — cool, clean, and scented with cedar, wild thyme, and rosemary. Morocco Today Tours offers multi-day trekking itineraries that combine gentle walks through Berber villages with nights in simple mountain guesthouses, where meals of freshly baked bread and mountain honey restore the body, and the silence of the valleys restores the mind.
- Rose Valley and the Power of Rose Water: Each spring, the valley of Kelaat M’Gouna near Ouarzazate bursts into bloom with millions of Damascus roses. Morocco Today Tours’ spring itineraries visit the valley during the rose harvest, where guests can witness the distillation of rose water and rosewater oil — products used in Moroccan cooking, skincare, and ritual for centuries.
- Meditation and Stillness in the Sahara: There are few places on earth more conducive to stillness and reflection than the open desert. Morocco Today Tours’ desert itineraries build in time for guests simply to sit with the silence of the Sahara — a form of meditation that requires no instruction, no app, and no retreat centre.
“Morocco has been healing people for a very long time. We just help our guests slow down enough to let it work.” — Zaid Boutachtouin, Morocco Today Tours
Conclusion
Wellness travel in Morocco with Morocco Today Tours is not about five-star spas or “detox packages”. It is about connecting with a country whose relationship with rest, beauty, and nature runs thousands of years deep. Come and experience it for yourself.
